Anna Foster, MD of Limelight Media, Shines a Light on the World of Digital Marketing
Limelight Media is a boutique digital marketing agency located in Carrigaline Industrial Park that has worked with everyone, from bloggers to big-name hotels Writes Tara Maher.
Limelight Media was founded by Anna Foster, originally from North Cork she now lives in Carrigaline. Anna worked in marketing for 12 years. She began her career with The Irish Independent before moving to RedFM, Cork’s 96fm, and C103 as part of UTV Media Group. While working in marketing she developed a passion for bringing client ideas to life through creative advertising, branding, marketing planning, event management, sponsorship, and promotions - both on-air, online, and through social media channels.
In 2018, Anna noticed a gap in the market for a digital marketing agency in Cork and set up her own company, Limelight Media. Since then, Anna and her team have worked with the likes of The Lough Credit Union and Folláin.
“I came from a very traditional marketing background, there aren’t that many (digital marketing) agencies in Cork, there was a gap that I just saw one day. I always wanted to own my own business and just be my own boss. I gained enough experience from all the jobs that I’ve had so I thought why not?”
Limelight Media began as a team of two and over the years has grown to a team of five. It is a female-dominated company and although this was never Anna’s intention, she is very proud of the team that she has built. They pride themselves on the personal care they give each client.
Alongside managing director Anna, there is client accounts manager, Aisling Nagle, graphic designers Stephanie Cunningham, Aoife O’Connor, and Martyna Krawczyk, who is also their social media manager. Each member of the team brings something unique to the table and Anna commended how caring they are and how far they go for each client.
Limelight Media offers a range of services, from branding to marketing. They often work with businesses that are looking to launch a new product, business, or service and build communications around each campaign. When meeting with new clients, the Limelight team will first perform an audit of each brand and its marketing strategies. They will then offer their expertise and advise on improvements that can be made to ensure the best possible increase in customers and revenue for each client. Limelight Media says that “your brand is your signature”, it is the biggest message companies can send to their customers about who they are and what they offer.
Anna explained the process behind bringing each project to life. “We like to sit down with each client and get to know them” she explained, from there, Anna and the team brainstorm their ideas. Each business has a story and a culture and its imperative to Limelight that they are represented in their branding and marketing.
Anna provided the example of a recent campaign they did for a hotel in Waterford. Waterford is famous for its Greenway, bridges, arches, and beaches, the team incorporated these shapes and colors to stay true to the brand's identity.
Having worked on various projects over the years, Anna struggled to pick a favourite but admitted she has a spot for work with the Imperial Hotel in Cork City. Anna and Limelight have worked with the Imperial Hotel over the last four years on all of their rebrands, “it was so nice to see it going from that old imperial hotel to what it is today, that makes me very proud.”
Proud to be in Carrigaline, Limelight Media provides employee & business communications for several pharma companies in the local area, “It is a really big part of the business.”
The world of marketing is constantly evolving, and this is something the team at Limelight takes very seriously. They are always on the lookout for new inspiration whether it comes from Pinterest or by observing the world around them.
New trends and technologies are being introduced every day. With AI slowly taking prominence, Anna discussed the importance of a “personal touch” and how it can’t be replaced by computers and technology. Limelight Media considers itself to be an extension of the team of the clients with whom they work. From designing logos, creating menus, and writing press releases, Limelight Media is a jack of all trades but with their massive portfolio and high success rate, they truly are the master of them all.
To find out more about Limelight Media you can visit their website, limelightmedia. ie or visit their Instagram page @limelightmediacork.
Some of Limelight Media services include:
Logo and Brand Design
Creative Advertising Campaigns
Social Media Management