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Half of Irish adults look up someone's social media in advance of going on a date with them

If you are looking for a love this Valentines Day, you could be in luck because there are 1.2 million single people in Ireland.

It isn't all good news though, as a new study has revealed that 1 in 3 single adults are not interested in finding a new partner.

The report which is compiled by Core Research - one of Ireland’s largest marketing companies - also said that 34% of women and 28% men saying they are “not interested in meeting anyone at this time”.

The study also said that when it came to dating practices, interviewees tended to favour conventional methods over digital apps, with 43% of women hoping to meet prospective partners through a friend or family member, compared to 38% of men.

It was also revealed that the opinions of loved ones also carry a considerable amount of weight when it comes to finding a new partner, with 48% of women taking into consideration the views of family and friends.

The importance of social media was also outlined, with one in five 25-34 year olds saying they met their partner through apps and dating websites, the highest of any cohort.

Stephen Mooney, Research Executive at Core Research said: “Thirty years ago, the life plan for most involved marrying young, buying a house together and starting a family. Nowadays, the life plan for most isn’t as linear.

“While, the conventional expectations of ”settling down,” may still exist, for many, this is a demand of the past, with single life being about enjoying life, dating and making individual and not joint decisions. It’s up to brands to acknowledge these changing life-stage expectations by facilitating people and encouraging them to move away from dating via their screens by hosting events or moments for people to connect with the people around them."

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