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Hassett’s Bakery Secure New Deal with Lidl Worth €6 Million

Lidl Ireland has announced a new deal worth €6 million with Hassetts Bakery, based in Carrigaline.


The two-year deal will see the family-run business supply Lidl’s network of 175 stores across Ireland with a brand-new chilled cake and dessert range. The delicious Rachel H’s range created by Hassetts is exclusively available in Lidl stores nationwide now as part of their everyday listed range.


Established in 1984, founder Michael Hassett developed a passion for baking during his time working across Europe in the early 1980s. On returning to Ireland, Michael started his own wholesale bakery in Douglas, Cork. Such was the demand for Hassett’s artisan bread and confectionary, made using best of local ingredients, by 1988 Michael opened up his own shop, and seven years later, he expanded into Carrigaline.


Keith Arkins Media

Hassett’s first connected with Lidl in 2020 supplying a Handcrafted Vanilla Gateau, securing the bakery’s first major retail contract. A family run business to this day, through the ongoing relationship with Lidl the supermarket giant has propelled the confectionary range to homes throughout Ireland.


The bakery has seen consistent growth through the demand for their quality products and has increased its work force by an additional eight staff. Lidl proudly list Hassetts Bakery ‘Rachel H’s’ products as part of their everyday confectionary range offering customers a fantastic selection of luxury desserts at affordable market leading prices.

The new exclusive deal will see the addition of four chilled cakes to Lidl stores nationwide, these will include:

  • Rachel Hs Vanilla & Custard Slice

  • Rachel H's Coffee Cream Slice

  • Rachel H's Jam & Cream Donut

  • Rachel H's Chocolate Cream Éclair

Welcoming the multimillion contract Noreen Foley, Business Manager, Hassetts Bakery said:

We are delighted to work with Lidl to develop this exclusive new range of chilled cakes and desserts. At Hassetts we are committed to delivering quality and innovative baking and confectionery products. Through Lidl’s ongoing investment in our business, we have had the opportunity to upscale production and make substantial investments in our business operations. We have created new jobs in the locality and have increased our workforce with 8 recent hires. We look forward to an developing this partnership into the future and have a variety of exciting new seasonal products in the pipeline.”


Lidl is proud to bring the best of Irish produce to its customers with its existing and ever-growing network of Irish suppliers. Hassetts Rachel H’s is now listed as part of Lidl’s everyday range and will have a number of seasonal products coming to stores soon alongside these delicious new chilled cake and dessert range. For further information and to view Lidl’s range of products and instore offers please visit www.Lidl.ie


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